HAUTE BEHAVIOR is a 360º marketing and public relations firm that specializes in developing culture-intensive programs that tap into the zeitgeist of segmented consumer groups. Quality control is top priority and we pride ourselves on our ability to deliver high quality, boutique service to every client. We offer an array of solutions including integrated branding, social media campaign development and celebrity outreach, to brands and personalities that fall within the fashion, beauty, lifestyle and entertainment sectors. With disciplines ranging from diversity, women, youth and loyalty marketing to public relations, promotions, event planning and consumer engagement; we are the key to your brands success.
Our goal is to provide our clients with the tools they need to stand out in the ever-changing landscape of the marketplace. We've successfully done this by developing "Haute Behavior," a proprietary tool that allows clients to understand the response of the consumer to their brand, navigate market shifts and increase pliability, as well as enhance their market positions and bottom lines. By implementing "Haute Behavior" and creating solutions that echo the needs of the consumer, we are able to connect our client's brands to their target audience by creating a psychological association that affects their buying behavior.
We are our client's target; as ideals change, segments fragment, and trends emerge we continue to evolve. We take a holistic approach when creating each of our initiatives and persistently scour innovative ways to communicate to budding audiences.
AGENCY DISCIPLINES
Primary: Multicultural and Women Marketing, Public Relations, Event Planning, Consumer Engagement
Secondary: Branding, Promotions, Loyalty and Youth Marketing
HAUTE EVENTS
- Turnkey Event Design and Production
- Promotion Development
- Product/Store Launch
- Consumer Engagement
- Brand Activation
- Logistics Management and Staffing
- Sponsorship procurement
HAUTE PUBLIC RELATIONS
- Press Campaign Development
• Press Kit Development
• Editorial Placement
• Media Relations
- Crisis Management
- Celebrity/ Influencer Outreach
- Non-Verbal and Verbal Communication Training
- Image Analysis/ Makeover Consulting
- Social Media Campaign Development
HAUTE STRATEGY
- Brand Architecture
• Creative direction / development / ideation
• Collateral Development
• Newsletter Development
• Web site Solutions
• Social Networking Site Identity
- Marketing Campaign Development
• Multicultural
• Women
• Youth
• Loyalty
- Market analysis
- Media Buying
- Strategic Partnerships
ATL NYC
p: 404.478.7108 p: 646.308.1617
f: 404.478.7144 f: 646.308.1710
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